BEACH CITY
CLIENT:
NDA
LOCATION:
California
PROJECT DESCRIPTION:
Tasked with reimagining a multi-block corridor in a premier Southern California coastal enclave, McCullough joined a prestigious collective of urban planners and architects to redefine the relationship between private development and public life. Over a nine-month intensive residency, the team meticulously analyzed the existing urban fabric to weave together a master vision that transcends traditional zoning.
The resulting 'Visionary Report' serves as a strategic roadmap for the developer and city officials alike. It outlines a bold evolution of human coastal living—one that prioritizes pedestrian permeability, ecological resilience, and a vibrant, integrated civic identity that honors the city's heritage while pivoting toward a sustainable future.