Gravity Heights

LOCATION:

San Diego, CA

PROJECT DESCRIPTION:

Gravity Heights is a growing chain of restaurants in San Diego. McCullough started with the ownership team on their first groundbreaking establishment in the Sorrento Valley neighborhood of San Diego and then on this second location in Mission Valley. This was a ground up restaurant added to a new mixed use community called The Townsend. Early in the process, the McCullough team worked with the owner and the architectural team, PGAL on a branding scheme that drew from the local, active outdoors culture of San Diego. The goal here was to reflect the culture and create a welcoming atmosphere that was consistent with the local culture, the surrounding context a seamless indoor/outdoor environment that appeals to local residence and out of town visitors that frequent this local establishment. Today, the restaurant is successful, an overall great experience and achieves the stated goals.