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McCullough Landscape Architecture, Inc.

703 16th Street, Suite 100 San Diego, California 92101

P (619) 296-3150 F (619) 501-7725

info@mcculloughla.com

McCullough Designers Highlight “Best of 2022” Projects

January 19, 2023  /  Catherine McCullough

Each year, McCullough landscape and urban designers reflect on the process behind previous year's projects, and dive deeper into what makes each project special. In 2022, our team collaborated on higher education, hospitality, master planning, mixed-use, multifamily projects, and more! We strengthened relationships while forming new connections, overcame challenges, grew our team, and positively impacted communities. Please enjoy hearing from each designer on what makes the past year’s projects the “Best of 2022.”


Seaside Ridge | Del Mar, CA

David McCullough, PLA, ASLA
Principal Landscape Architect

The Seaside Ridge site is arguably the last piece of the developable coastal bluff in Southern California.  The six-acre-plus property, due west of the Del Mar Fairgrounds, was originally the home of one lone Victorian residence and it is now in its second reiteration for development. In the last decade, the property owner, in conjunction with the property owners to the north and south, agreed to a collaborative effort to join the three properties and develop a grand resort hotel on the combined sites. This effort, led by a local developer Zephyr Properties took the resort hotel to a public vote in the City of Del Mar.  This was deemed necessary due to the current zoning of the property not being compatible with hospitality use.  This City of Del Mar measure did not receive the necessary votes and thus the effort for the resort hotel was abandoned. The property owner to the south has since decided to hold the property and an existing residence will, for a time, stay on site. The property owner to the north has since sold to a real estate investment trust that is studying opportunities for this currently vacant parcel. The Seaside Ridge property owner has decided to move forward with this development by right (per the municipal code zoning) with what is planned to be a residential, for rent, both affordable and market rate multi-family housing development. 

Seaside Ridge Site

McCullough has been involved with this property, and previously the properties to the north and south, since the inception of the idea to redevelop this bluff.  All proposals to date, including the most recent, have similar goals. But the latest included is to develop the site to provide public access to these prestigious bluffs, stabilize them for resilience moving into a climate unstable era, and enhance their natural beauty. Additionally, McCullough is proud to be a part of this latest development due to the inclusionary aspect of this latest vision. The team, including the property owner, is dedicated to developing something new that everyone (all socio-economic groups) has complete access to and something that contributes to the true beauty of this special place.

The team is led by famed urban designer and frequent McCullough collaborator, Frank Wolden.  The goals for development to build for the future are clear and strongly valued within the entire project team. Therefore, I have chosen these latest plans for Seaside Ridge in Del Mar as one of our best for 2022.


Read more about David →


Image Courtesy of Impact Housing

Impact Housing - Multifamily Development | San Diego, CA

Zeek Magallanes, MLA, ASLA
Studio Team Leader

 

2022 was a year of radical re-adjustment to office life and in-person meetings after an extended stay-at-home experience for so many of us. Work life balance was made easier, however, as employers became comfortable with partially remote schedules and virtual meetings; meetings that have evolved into both engaging and productive affairs among colleagues.  For me, a small number of projects exemplify this new condition of productivity, however, one outshines the others for the exceptionally well organized and supportive team environment it has engendered. 

McCullough Landscape Architecture has the pleasure of working with the talented team at Impact Housing, a full-service developer on a mission to deliver low and moderate-income housing.  Impact Housing’s unique vertically orientated development model takes advantage of in-house expertise to collaboratively lead project consultants toward exceptional designs that reflect the affordability and simple refinement investors and clients have come to reliably expect.

Impact Housing’s new Multifamily Development in the Mission Valley area of San Diego seeks to provide attainable and attractive unsubsidized housing units for low and moderate-income renters. San Diego suffers from a deficit in moderate-income housing and this new project, among others by Impact Housing, intends to fill that void and provide opportunities for that surprisingly underserved community of San Diegans so they too can enjoy equitable housing alongside their low and high-income neighbors.

Led by the focused tenacity of Senior Director of Construction, Michael Douglas, the Impact Housing Team has exhibited a highly consistent, prepared, and informed culture of leadership.  The creative, knowledgeable, and tactical management that Andrew Jackson, Manager of Project Design, brings to the project coordination encourages every consultant to bring their best to the table and investigate ways and means to achieve the highest expression of the simplest of concepts. For many designers, boundaries in budget and consistency in design expression are a difficult task. We often find our ideas taking us outside the bounds of the project scope, and by extension, beyond the original vision which tied us all together at the start of the project. Impact Housing’s ability to re-focus the conversation and re-state the original vision keeps the design team moving forward together as a creative and solution-focused unit.

It is a pleasure to work on the new Multifamily Development in Mission Valley with the other sub-consultants under the leadership of Michael, Andrew, and their team. As we move into the new year, we are excited to continue the design process and the realization of a project that does so much good for the San Diego community.

Read more about Zeek →


La Semilla CLimate Resiliency Pilot Project | San Ysidro, CA

Benjamin Arcia, M.U.D., ASLA
Senior Associate

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A seed is small, but within it lies the potential to grow a mighty tree that can spread its own seeds far away on the wind. 

La Semilla (‘The Seed’) is a Climate Resiliency Park in San Ysidro, California, adjacent to the US/Mexico border.

This project is the brainchild of Casa Familiar, a community-based organization that has fundamentally shaped San Ysidro by serving many needs of the neighborhood’s residents since 1973. The group provides a wide variety of programs, ranging from housing and social services, to arts and culture patronage.

Due to the thousands of vehicles that idle at the international border, San Ysidro suffers from some of the worst air quality in the State of California. This air pollution causes high rates of asthma and other negative health outcomes for residents of the neighborhood.

To begin to address this threat, Casa Familiar’s President Lisa Cuestas engaged Workshop B and McCullough to team up and envision a Climate Resiliency Park, a launch site for a neighborhood-scale environmental justice and climate advocacy movement.

In response to this challenge, we identified five attainable goals to pursue:

  • Set an ambitious example of how San Ysidro could evolve. Demonstrate what affordable, truly sustainable infill development can look like. Create a local culture of high expectations

  • Encourage electrification of personal vehicles. Provide electric vehicle charging stations that are powered by on-site photovoltaic panels

  • Take advantage of an adjacent light-rail station to encourage active transportation (walking, bikes, scooters) as part of a multi-modal and international transportation network

  • Provide a civic place that will be relevant to the daily rhythms, practical needs, and year-round celebrations of the neighborhood

  • Bring vibrancy and activity to an adjacent alley, slated to become San Ysidro’s Cultural Corridor

Doubling as a demonstration area for the neighborhood, and as a community connector, the 7,000 SF lot will accommodate two buildings: an event pavilion/program center and small tower to house on-site staff. A high-density permaculture food forest is planned to grow between the two structures.

At the east end of the lot, a grove of trees doubles as an event patio or a car-charging corral.

At the west end, the site steps back to create a small plaza on the alley, anchored by one big tree. This will be a space for small gatherings and create a node of activity on the future Cultural Corridor.

At the base of the small tower, a garage door opens to the alley. This could house a scooter fleet, a bike repair shop, or another use that furthers La Semilla’s mission.

La Semilla is currently in schematic design. This project is my favorite of 2022, as it is complex, ambitious, and resonates with me emotionally.

Read more about Benjamin →


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yuba city apartments | yuba city, CA

Maha Balachandran, Int’l ASLA
Senior Associate

“Design always a has a story.” This is the principle that brought the team – Texas Valley Holdings, DBRDS and McCullough together to design the apartments in Yuba City.

Yuba City is layered with mining, agricultural history, and natural beauty. This distinctive geographical setting where the site resides cannot go unnoticed.

The modern barndominum-style architecture posed a challenge, “Can we create a soft transition of the urban/rural edge by appropriate landscape?”

Contextual storytelling

From the initial discussion, the design intent was to establish the inherent connection that celebrates the ethos of the existing site while transforming into the future. In response to this, the site is designed as a combination of modern aesthetic with undertones of the rural landscape.

McCullough’s design is influenced by the context of the site and depicted through the aesthetics of the materiality and plant selection. To highlight the entry of the site, landscape design proposed to capitalize existing industrial equipment, thereby creating an iconic arrival. The vision of site amenities and furnishings is proposed to be designed with restored natural materials.

This approach positively renews the decaying elements rather than being a blight.

The landscape mimics farmed wetlands through walkways and outdoor gathering spaces while landscape clearly buffers the edges for outdoor activities. The parking areas are softened by rows of trees along the buildings. Multiple pockets of social spaces between the buildings dramatically contrast with the orthogonal nature of the main programmed amenity space/pool area near the leasing office. This increases the opportunities for residents to interact.

Aligned with the city’s mandate for a 20% Conservation Goal, the plant material is selected from these three distinctive categories:

  • California Natives - plants that thrive in the climate and soil conditions

  • Wildlife Attracting - water-wise plants that support native birds and insects

  • Low-Maintenance Gardens - hardy and reliable plants that require minimal maintenance

Yuba City Apartments is currently in entitlement phase. Moving into 2023, we are thrilled to continue to further this design and see this story transform into reality. This was an excellent example of a 2022 project that resonated with me because it allowed me to redefine the boundaries of design.

Read more about Maha →


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Park & Broadway Mixed-Use Residential | San Diego, CA

Johanna Mall, ASLA
 Associate

The year 2022 brought good opportunities to focus on how design can impact communities.

After being on hold during the pandemic, Park & Broadway is back in full swing and moving forward with permitting and documentation as an innovative new lush and luxurious high rise in downtown San Diego.

Picking up steam in early 2022, Park & Broadway is a collaboration between the client, Liberty National,  RDC as architect, McCullough Landscape Architecture, and a variety of other disciplines. Located in East Village at the intersection of Park Boulevard and Broadway, this proposed mixed residential building is located across from the City College MTS station and in walking proximity to the Gaslamp District and Balboa Park. 

Design-Centric Approach

Park & Broadway is the first phase of a master plan for the project’s site block. The high rise is designed as a series of connected residential levels and amenity spaces where vertical movement is celebrated architecturally through the incorporation of exterior stairwells and walking paths.

From a landscape perspective, this project is unique because the client and architect leaned heavily on McCullough from the beginning of the design process to integrate nature into the architecture and experience of the building. RDC and Liberty National have been very open to exploring alternative approaches to amenity spaces and luxury downtown.

Spear headed by David McCullough and Andrew Schlesinger, Park and Broadway stands out as an incredible example with outcomes of collaborative design-centric thinking.

Emotional resonance of a value proposition

The client realizes that true luxury or rich experiences come from the integration of healthy living and strong connections to nature and community. This emerging style of lush luxury is enigmatic in the San Diego lifestyle in 2023. As a team, we have identified our driving design concepts early and stayed committed to integrating these principles throughout the ebbs and flows of the project’s various phases. 

Amenity Deck

Instead of pool decks clad in palm trees and sleek furniture, this project challenged our team to dig deeper, creating a plant palette and material selections connecting the building’s pool experience and amenity moments to the more extraordinary native landscape of San Diego County. Riffing off the vertical connections of the building as defined by the architecture team, the project’s planting design creates distinct palettes related to the vertical elevation of high and low ecotones in San Diego. Lower plants at ground level relate to San Diego’s canyons, while the amenity deck’s planting evokes higher altitude plants of the Cuyamaca Mountains east of the city.

McCullough is thrilled to continue our efforts on Park & Broadway and other similar Liberty National projects in downtown San Diego. We are invested in the success of these designs as vanguards for a new style of luxury living for San Diegans, a style that celebrates wellness and connection - to people, plants, and climate - which make our city special.

Read more about Johanna →


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Gravity Heights Brewery and Restaurant - Mission Valley | San Diego, CA

Andrew Schlesinger, ASLA
Associate 

Building on the successes of McCullough’s previous project, Gravity Heights Sorrento Valley, the latest project to emerge from Whisknladle Hospitality is a new location of the popular restaurant in Mission Valley. This hospitality group has the simple mission of celebrating good food, good beer, and great people.

Expanding on the bohemian Tulum-inspired vibes of Gravity Heights Sorrento Valley, this project looks to dial in the often-generalized aesthetic of beer gardens to reflect the modern styles of Southern California. Gravity Heights Mission Valley makes the most of San Diego’s climate with a strong indoor-outdoor experience. The outdoor space provides a variety of flexible seating opportunities arranged around a main lawn. The landscape is plant-centric and eclectic, ditching the all native theme for climate-tolerant plants from Mexico, the Mediterranean, and elsewhere. This collective palette of motley plants makes for a looser and more inclusive look and feel, reflective of the many cultural influences shaping design and style in Southern California today.

When Gravity Heights Mission Valley opens later in 2023, guests will be able to choose to sit around fire pits, in cozy Acapulco chairs, or around the table as they sip the brewery’s crisp + bright, hoppy + dank, or dark + roasty brews while chowing down on munchies, pizzas, burgers and sandwiches and other fare. The backdrop of dining will be the lush patio landscape chock full of coast live oaks, fence post cactus, and smooth aloes. Tailoring the palette to fit with Gravity Height’s branding, an additional layer of orange flowering native shrubs and perennials is also incorporated into the landscape including California poppy, orange agastache, and monkey flower.

Gravity Heights Mission Valley has been a blast to work on this past year. This is my favorite project because the client and team are really open to developing a truly unique brewery for the community. From the client who wanted to craft a personal landscape style as the foundation and backdrop for their expanding business, to the architectural team at PGAL who embraced our ideas for an indoor-outdoor dining experience, we love how this project has come together. McCullough is proud to help make Whisknladle Hospitality’s design visions come to life. We have no doubt that the communities of Mission Valley and Greater San Diego will love this new brewery and will make the outdoor space their own – as an iconic community hangout for years to come.

Keep an eye out for Gravity Heights Mission Valley when it opens along Camino De La Reina near Metro Mission Valley Apartment Complex and the 163 highway underpass. Cheers to enjoying the design as much as we do!

Read more about Andrew →


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La Mesa Village Mixed-Use Residential | La Mesa, CA

Adam Crowell, ASLA
Associate

One project that has my heart is La Mesa Village, a five-story mixed-use construction that will sit on the corner of Allison and Palm. Being so close to the downtown area of La Mesa, this project offers so much for the community and will be a precedent for future development of the area. La Mesa Village is currently in the Design Development phase and all hands are on deck with such an amazing collaborative design effort between McCullough and Stephen Dalton Architects.

La Mesa Village will have 64 units with about 13% being dedicated to low-income housing. There will be 2,377 square feet of commercial space at the street level with an activated plaza on the corner of Allison and Palm. One initial challenge in the early concept phase was to figure out how we wanted to approach the existing storm water management swale that is currently present at that corner. We have since integrated it into the design with seating that flanks both edges and a wooden pedestrian bridge that brings you over so people can access the proposed plaza. The building will also have two very nice amenity spaces incorporated into the design. There will be a second-floor courtyard, as well as a top-level amenity deck. The courtyard will feel like a secluded space that takes residents away from the town and offers both socialization and relaxation. Some of the design elements that people can enjoy here are the open grass space, plenty of seating, and BBQ grills for entertainment. The top-level will continue that theme of socializing and relaxing with a place to lounge by a fire, or more spots to engage in conversation. The views from this amenity deck will be unmatched as La Mesa Village will be one of the first structures of this size for the area, giving users of the space incredible sights to look out at.

We are excited to see this project move forward, as it truly does offer a lot for the community. Not only will the addition of more commercial space and the plaza help activate the community, but it will also connect more people with the downtown area of La Mesa. Hopefully, more developments that are local to the City of La Mesa will follow in La Mesa Village’s footsteps and provide similar opportunities for the residents of La Mesa.

Read more about Adam →


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Epoca Experience Center | San Diego, CA

Sophia Rumpf, ASLA
Junior Associate

It was exciting to take part in The Epoca Experience Center. Unlike most projects where they are assumed to last forever, ColRich came to us with the desire to create a park designed with the intention of existing for only a temporary period: 10 years to be exact. During this time frame, surrounding development is planned to expand and eventually envelop the park’s footprint. The defining challenge for our team was then to create a unique space that could host a variety of experiences for current tenants while that development was in process. The defining factors in our decision making included minimizing the use of built forms, paved surfaces, or other expensive, long-standing, and therefore wasteful features. We were enthusiastic about the concept of this temporary park from the beginning because at McCullough we believe in the importance of functional and enjoyable outdoor space in proximity to home, whether that space holds permanence or not.

In generating our concept for Epoca, we capitalized on the opportunity to play upon the interpretive and discoverable nature of an “unfinished” aesthetic. For example, we had the clever idea of proposing all trees remain “planted” in their boxes above ground to serve as a design feature while leaving the the possibility open for potential repurposing. We also selected furniture and sculptural elements with dual functionality in mind – hoping to influence safe and interpretive play in a nature inspired environment. Solar powered lighting became both a sustainable and useful solution to our electrical challenge as the site was not yet wired with electric circuiting. With its rather enclosed design, it became possible to have a safe and comfortable evening use of the park’s sports fields and meandering walkways.

We are excited to see the Epoca Temporary Amenity Park come to fruition and hope that it inspires surrounding developers to follow suit in prioritizing the basic need for access to enjoyable outdoor space in the current day, even if they serve a temporary purpose in the greater master plan.

Read more about Sophia→


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Happy Holidays!

December 19, 2022  /  Catherine McCullough

As the year comes to a close, we want to thank our clients, teams, and friends for their support throughout this past year. We had one of the best years yet, and can't wait to see how our teams and projects evolve in 2023. We wish you a safe holiday and hope your season is filled with joy! 

*Please note, our offices we will be closed from December 23rd through January 2nd for the Holidays. 


Pinnacle at Millenia & Poway Commons

Vibrant Communities + Lasting Relationships

The McCullough office began working with the Corky McMillin Company in the early 2000’s on endeavors they had going on around San Diego County. These endeavors included various developments in the community of Otay Mesa in Chula Vista, to most recent elements at Liberty Station in the Point Loma community of San Diego. Since, The Corky McMillin Company has splintered off with several company executives creating a new entity called Meridian Development. Over the years, McCullough has developed a vibrant working relationship with founders Guy Asaro, Todd Galarneau, Rey Ross, and Sean Cogswell. This relationship has led to McCullough’s involvement starting in 2013 at this team’s first focus in Chula Vista, Millenia. Introduced to San Diego in various contexts: “San Diego’s next iconic urban village”…”The new center of South County”… “a unique mixed-use hub that embodies the new shift towards lifestyle-centric living”... “a blend of activities, ages, and all the perks of a thriving community, intelligently designed into 80 walkable city blocks — all about the size of downtown San Diego.”

What’s next for Millenia?

Image courtesy of Millenia

The community is now reaching build out and McCullough is honored to have been an instrumental part of helping shape the community.  Starting with mixed market, for-sale townhome developments called Evo, Metro, and Trio.  This led to a working relationship with the affordable housing developer, Chelsea Investment Group, on the first affordable housing components in the community, Volta & Duetta (family and senior housing respectively). With McCullough’s assistance, Meridian developed their next mid-market component called Pinnacle at Millenia. Today, that relationship has expanded to Meridian’s final sub-division for the neighborhood called “North Lot 16”.  Presently, EVO, Metro, and Trio are sold out and Pinnacle has recently entered the market.

Pinnacle at Millenia pictured below:

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Poway Commons

A winning bid to a request for proposal for the City of Poway allows McCullough to strengthen this relationship with Meridian with a multiple block component in their urban core. Now called “Poway Commons” this neighborhood includes market rate and affordable (senior) housing, retail, and a community corner/gateway park.  The Poway Commons is an important infill community in what was once a struggling portion of the downtown Poway core.  The properties are near the Poway City Hall, directly adjacent to Rattle Snake Creek and a large central park, and across the street from the Poway Branch Library.  As with Millennia, McCullough is honored to have been an important part of this community and the economic advancement of downtown Poway.

Poway Commons

Appreciation for Client Relationships

McCullough believes in building lasting relationships with the people we work with. Over the years, the McCullough office has grown to appreciate and respect the Meridian Development team. We appreciate the opportunity to grow with them, to understand their needs and the forces that shape their communities. We believe that building these long-term relationships is the best way to achieve success for everyone in the important mixed communities. Our clients, our internal team, and the communities we work in ultimately benefit from this approach. As the Meridian properties quickly sell out, this leads to vibrant communities early on. Reflecting on this, the passionate and dedicated ideation over the years, and sometimes difficult and complex work it all has started making sense, it brings our team gratitude for having the opportunity, and we are looking forward to what opportunities may come as a result.

David McCullough, ASLA, PLA
Principal Landscape Architect


Welcome to the Team, Jiayao Tang!

McCullough is excited to announce that Jiayao Tang, ASLA is our newest Junior Associate. Growing up in China, Jiayao’s landscape design journey began when she decided to study abroad in the United States when she was 17.  Jiayao started her Bachelor of Science in landscape architecture at West Virginia University in 2013. After, she continued her education and began graduate studies at Pennsylvania State University in 2017 where she earned her master’s degree in landscape architecture. With interest in ecology and urban systems, her graduate school studies were more focused on interaction between people and ecosystems, such as how stormwater could educate different people to understand the water systems in nature.

Since receiving her bachelor’s and master’s degree in landscape architecture, Jiayao has been working on landscape projects in the San Francisco Bay Area and Shanghai of varying types and scales, including municipal gardens, residential, commercial, and public parks.

She joined McCullough’s talented team in November 2022 as a Junior Associate. Jiayao is excited because “McCullough is a place where she can explore and learn a lot from everyone and their unique skills.”

Jiayao is excellent at hand drawings and sketches, and she believes in the importance of beautiful and understandable drawings to quickly communicate design and ideas. When out of the office, Jiayao likes to go hiking, paint, and scuba dive.

We couldn’t be happier to have Jiayao on board. In the past month she has been at McCullough, she has already brought fresh ideas, and outstanding work.


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Client of the Month: The Michaels Organization

November 22, 2022  /  Catherine McCullough

6010 El Cajon Blvd., San Diego, CA

McCullough is excited to feature The Michaels Organization as our November Client of the Month. Since 1973, The Michaels Organization has been creating a legacy that can be summed up in one powerful phrase, “The world is a better place to live where we build and manage it.” Based in Camden NJ, and now in 37 states across the US, Michaels houses over 175,000 residences across the U.S. They own and manage 440 affordable living communities and have about $2 billion worth of projects in the pipeline. Most of their portfolio is affordable housing as well as student, military, and market rate. With 2,300 employees now, the organization continues to grow. 

We sat down with Abbie Hawkins, Director of Development, to learn about her role, the impact The Michaels Organization is having on the community, and the projects and programs she is most looking forward to being involved in.

Abbie joined Michaels in July of 2022. Their commitment to provide housing in San Diego caught her attention immediately. She had been seeing them pop up all over the place in the San Diego area and fell in love with their company values and culture. For Michaels, it’s all about what they do and the people they do it for. 

“My passion is providing housing and the impact it has to lift lives,” which is the company motto. “It’s about more than just providing essential housing, it’s about how that housing allows people onto the next phase of their life, and creates a stronger community, which is really cool for me.”
— Abbie Hawkins, Director of Development

Photo Courtesy of the Michaels Organization

Creating Thriving Communities for Everyone

What sets Michaels apart has to do with looking at the larger picture. This is about embracing and leveraging their individual differences to the benefit of their teammates, business, and the communities they serve. One of the major pillars of the organization is creating a platform to help people move on to the next stage of their life - one aspect of that is giving scholarships to employees - to date they have given out over $11 million in scholarships. Not only does the organization encourage employees to pursue continuing education and learning opportunities to grow, but they have support over the residents of their properties as well. Michaels was the first affordable housing company in the industry to offer impact-driven programming to foster resident empowerment.

Photo Courtesy of the Michaels Organization

Today, they are partnered with Better Tomorrows, a nonprofit organization within the affordable housing developments that Michaels serves, and provides impactful community programming to low-income adults, seniors, children, and youth. Michaels has also partnered with Mastery High School of Camden, New Jersey and they welcome students for a 18-week internship program. 

“This company is so unique and different from the typical development firm, every week there is a new way headquarters is getting people involved,” says Abbie.

Looking Ahead

Abbie’s focus has been on workforce housing and student housing. But it doesn't stop there, the Company recently combined all development departments into one collaborative group, where they are  focused on P3 ventures, partnering with schools, both non-profit and for-profit, and government entities. Now that its all under one roof, they are looking at everything from affordable to military to market rate housing.

One exciting upcoming project will be in the middle of downtown San Diego. This project will deliver over 1,000 units in two 40 story towers - one not really being done around town. This project was won in an RFP process through the State of California’s Department of General Services in an Executive Order to create housing. It is exactly what the community needs, producing middle income housing, that has been left out of the market and will target workforce households, earning between 79% to 120% AMI in one tower and 20% affordable units with market rate units in the second tower.

Surrounding the conversation around Complete Communities, McCullough is looking forward to working with The Michaels Organization on an upcoming project located at 6010 El Cajon Blvd, which will be 236-unit project being processed under Complete Communities. This will be wonderful for that particular community and will provide necessary inclusionary housing for students and residents in the area. We are looking forward to sharing more as the project continues.  

6010 El Cajon Blvd, San Diego, CA

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There is a lot to look forward to in the pipeline for The Michaels Organization and the opportunity to bring relief with essential housing for the City of San Diego and our community. The current housing crisis doesn’t show any sign of slowing and The Michaels Organization is working hard with local stakeholders to ease the housing needs. Although McCullough’s relationship is just beginning, we are looking forward to the many opportunities to work together to solve cities' housing needs, and deliver beautiful spaces where residents can thrive, grow, and live fully.

Melanie Loria
Marketing + Business Development Manager


Catherine McCullough Recognized as Finalist at Business Women of the Year Awards

The McCullough team is proud to announce that Catherine was nominated and among the finalists for the 2022 Business Women Of The Year Awards by the San Diego Business Journal (SDBJ). SDBJ recognizes dynamic women business leaders who have contributed significantly to San Diego’s workplaces and communities. David McCullough, PLA, ASLA and Catherine McCullough, FSMPS, CPSM attended the awards event on Tuesday, November 15. It was an inspiring afternoon of celebrating the accomplishments and impact so many women have made on businesses in San Diego.

Catherine and David at the Awards Ceremony, November 15,2022

Nominated by Commercial Real Estate Women (CREW) San Diego, Catherine has been a prominent business leader in San Diego and beyond for several years. In 2001, she joined McCullough Landscape Architecture with partner, David McCullough, and became the Chief Executive Officer and President in 2002. The firm then became a woman-owned corporation and Small Business Enterprise (SBE). Catherine is a mentor and inspiration to several other women in the industry by being recognized as a Fellow of The Society for Marketing Professional Services (SMPS) and serving as past president, as well as a national board member and regional conference leader. In addition to serving on the Marketing and Programs Committees for CREW and mentoring others within the organization, she is continuously sharing and contributing her in-depth knowledge and expertise with others in the Commercial Real Estate industry. Outside the office, she has spent many years volunteering at her children’s schools over the years and continues to volunteer in her North Park neighborhood by planning events and coordinating a historic streetlight district, all while running a successful landscape architecture business.

We want to also say congratulations to Mary Walshok for receiving this year’s Lifetime Achievement Award, and to all the other incredible women recognized in the following categories: Rising Star, Nonprofit, Small Company, Medium Company, and Large Company. According to Catherine, Mary’s key takeaways to everyone shared during her acceptance speech contained the “Seven Cs” – Complexity, Connectivity, Competency, Change, Chaos, Confidence, and Celebrations. All items women should embrace with grace and tenacity. Additionally, Mary provided a quote to remember,

“Girls compete with each other. Women empower each other.”
— Mary Walshok

Catherine and David McCullough with past president of CREW San Diego, Bree Wong, and Lucas Mallory, both of PCL Construction

Catherine with fellow CREW San Diego 2023 Board of Directors member and Business Women of the Year winner in the Large Company category, Alexis Volen of CIRE Equity - CONGRATULATIONS, ALEXIS!

We couldn’t be prouder of this honor for our leader to be among the many inspiring finalists from the San Diego Business Journal Business Women of the Year awards.

Melanie Loria
Marketing + Business Development Manager


Happy Thanksgiving!

We would like to wish you all a Happy Thanksgiving. For McCullough, it is all about gratitude. We are thankful for the amazing community, clients and projects that have shaped our practice and our lives. The places we work in and design for, and the people we do it with. We are so thankful for the friendship and support of so many clients, family, and friends.

We have been humbled by the trust you have placed in our firm, and we are grateful to be able to celebrate with you this holiday season. In addition to all of you, we would also like to acknowledge our hardworking staff. We could not do what we do without them! As landscape designers, we get to create meaningful and thoughtful spaces that are both functional and great places to spend time with friends and family.

May the day find you and yours healthy, happy, and safe!

*Please note, our offices we will be closed November 24th and 25th.


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Complete Communities: A Look into the Future of San Diego’s Development

October 26, 2022  /  Catherine McCullough

Secoya on Fifth

What makes a community ‘complete’? Is it the people, the place, or the amenities that make up the fabric upon which the flow of everyday life occurs? The City of San Diego has taken the position that a complete community is a comprehensive balance of mobility, open space, and affordable housing. At no other time than our very own post-covid reality is the need for affordable housing, transit, and open space more critically important to the health and welfare of individuals and whole communities. A brief look at the history and intent of the Complete Communities initiative, an assessment of some of the Complete Communities projects underway at McCullough Landscape Architecture, and analyzing the promise of a truly complete community, will help point the way toward a more effective implementation of a more equitable and robust cultural and economic initiative in San Diego.

In May of 2020, the City of San Diego formalized the housing component of its ‘Complete Communities’ initiative through the enactment of a new section of the Municipal Code detailing the requirements and incentives available to developers within the city. Then Mayor Kevin Faulconer, sought to secure a better future for the City’s underserved communities through the implementation of an initiative dubbed “Complete Communities.”

The original Complete Communities initiative sought to assemble effective planning strategies that would incentivize affordable development and park space near transit, thus encouraging the reduction of vehicle mile traveled and sparking local economic activity. The goal being to improve the quality of life for San Diegans, and especially those in underserved communities that rely upon public transit and the localization of goods and services.

Briefly, the Housing component seeks to increase affordable housing concentrated around mixed-use and multi-family areas served by transit, while also investing in neighborhood amenities, such as parks and urban plazas. The Mobility component seeks to realize a reduction in vehicular traffic, rather than accepting traditional traffic infrastructure. Lastly, the Parks component seeks to deal with present unequal access to safe, clean, and active park spaces.

McCullough Complete Communities Projects

McCullough Landscape Architecture has had the privilege to work on the first finished Complete Communities development in San Diego, Secoya on Fifth. Today, most development teams are using the Complete Communities bonuses as a starting point for their projects, and they look to us as experts for clarification on how the new code affects expectations and requirements for private and public open spaces. The four main areas of concern for us as landscape architects are fees, trees, amenities, and promenades.  Looking briefly at a few of our built and in-progress projects will highlight these elements.   

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Secoya on Fifth

Secoya on Fifth is an eight-story mixed-use project located at Fifth Avenue and Redwood Street in Uptown San Diego by Murfey Company. The project development team was personally involved and invested in the initial efforts of supporting the Complete Communities initiative and were therefore, immediately aware of its passing by City Council. The project was then reassessed and redesigned to comply with the new guidelines. Upon receiving its final building permit, it became San Diego’s first approved Complete Communities project.

Every Complete Communities project must pay a Neighborhood Enhancement Fund or provide a public promenade to the city. The project development team first considered the idea of implementing a public promenade in lieu of the required fee. However, upon further review, it would have required at least 200 linear feet of street frontage be located on a lot 25,000 Sf or larger, as well as check several boxes: sponsoring community workshops, posting public notices, executing public record agreements, and meeting a slew of specific amenity criteria. Lastly, it would require the property to give up 20 feet on the property side for said promenade, along with lighting, wayfinding, etc.

While a public promenade would provide the most benefit to a ‘Complete Community’, it is the most difficult to realize. For most projects, the enhancement fund fee will be paid, and more achievable landscape guidelines will be followed. 

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3104 Third Avenue

3104 Third Avenue is a six-story development with an enhanced streetscape and rooftop amenity deck.  The project is in the Uptown Neighborhood, nestled in a residential area near a highly active walking canyon. As a fully residential development, the project sought to make use of the additional density offered by Complete Communities to provide primarily affordable units which would help to address San Diego’s housing needs.    

Several challenges were encountered while attempting to interpret and implement the new Complete Communities code. One challenge of note was the inclusion of trees, which on a superficial level would seem a simple task. Typically, the San Diego Municipal code calls for one tree every 30 feet of street frontage, while Complete Communities extends that to one tree every 20 feet on-center. The new code also calls for trees on both sides of the sidewalk where feasible. Those two words “where feasible” were easy to miss in the code, and miss it we did. We went through iteration after iteration trying the best we could to work within the project’s constraints and adjacent context to satisfy this double row of trees to no avail. Finally, on a careful read-through once again of the new code the words appeared as if from nowhere.

From that moment on, we knew that the code was both structured and written with language that would need to be carefully considered word-for-word if we were to completely understand our hard requirements and contextually-based alternatives.    

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La Colina

On the far edge of Hillcrest, nestled on the corner of Reynard Way and Torrance Street, this nine-story building will have about 100 units of primarily affordable housing options, an enhanced streetscape, and a top-level amenity deck.

Once again, the placement of street trees presented an unexpected challenge. Initially, we attempted to place a tree on either side of the sidewalk with a distance of 20 feet on-center. However, after presenting our first concept to the other consultants on the team, we quickly learned of a few complications. Underground utility lines prevented some of the tree locations, in addition to the building having a second level that cantilevered out and over the first, encroaching towards the sidewalk. Significantly, a gas line ran parallel with the curb along Reynard Way, making it nearly impossible to maintain the required five feet clearance. This resulted in not being able to place a single tree on the curb side of the sidewalk. This is a good example of a site condition that supersedes the recommendations in the Complete Communities section of the municipal code. 

With the building extending out over the sidewalk, it then became a challenge to determine where the appropriate placement of trees could exist between the building and the gas line. Where we had started with an ideal number of twelve trees, we ultimately ended with only three trees along Reynard Way and four on Torrance Street. We were, however, able to meet one important recommendation, which was the widening of the sidewalk. A generous eight feet of width provides for a comfortable walking experience. However, this only lasts the length of the building where one finds themselves walking along a crowded four foot-wide strip once again just beyond the property.

The biggest takeaway from the project would be the critical need to inform the design team and all consultants of the requirements early in the process so that their design decisions can support the City’s vision for a more active street and a more complete community. 

The Promise of Complete Communities

Complete Communities marks the beginning of a new approach toward urban planning in San Diego. It seeks to create healthy and vibrant communities using incentives which it is hoped, will result in opportunities for affordable housing in places where one is enticed to walk, bike, and engage with neighbors. While this new code successfully provides for more density, it falls short in two key areas: First is the enhancement of the urban realm beyond that which already exists. Second is in providing for those services that result in a truly ‘complete’ community. 

When we strip down the code to its essential requirements, we can see that the urban realm is enhanced with a few extra trees, an extra amenity, such as a wayfinding sign or public seating, an unobstructed sidewalk, and the removal of gated entries and street yard fencing. All of these taken together cannot be argued to represent the urban fabric of a ‘complete’ community. Sidewalks are the lifeblood of the urban realm. They are the interstitial spaces that weave together the masses of buildings and institutions that make up our living, learning, and working spheres. 

To support a truly ‘complete’ community, a sidewalk should act as both an extension of the building and a place unto itself. Sidewalks are where we stop to chat with neighbors, take our dogs out for a break, as well as the place where nature’s elements are encountered. They should, therefore, be places that support vegetation, seating, storm water management, lighting, and bike parking, to name a few key features. Comparatively, the Centre City Streetscape Manual does much more to create a complete community experience - defining paving, light fixtures, tree, and grate type, and much more. While all neighborhoods have a community plan, they do not go to the same extent as the Centre City Streetscape Manual, and this is where the Complete Communities development code can provide a strong and clear vision for the City’s streetscape.    

When we consider those elements of successful neighborhoods in San Diego, several lessons can be gleaned which shed light on the shortfalls of the Complete Communities and paths toward improvement. Little Italy is likely the first to come to mind. It is arguably the most celebrated and idealized successful community. However, a closer examination reveals a few challenges. Little Italy is a place to live, eat, and drink. This is a community for those with expendable income, those who can afford to pay high rents or own their own condo. It is first and foremost a playground for San Diego’s middle to high income bracket and a destination for the flood of tourists that grace our city.  We find no comprehensive grocers and no access to everyday goods or services. Where do you go if you need a new light bulb?  What happens when you run out of toilet paper?  When your dog needs to go, where does it end up?    

As a contrast, Hillcrest and North Park showcase a diverse collection of housing options, shopping opportunities, supply stores, auto repair facilities, and so on. In short, one can find all the necessary goods and services one needs to live a quality of life that is highly sought after.  Where do you go when you want to have dinner? Down the street. Where do you go when you want to get your nails done or have your clothes dry-cleaned? You walk a couple of blocks. As you do, the streetscape greets you with business patios spilling out and inviting you in, murals on the side of old buildings, and vernacular community enhancements in the form of painted trash cans, electrical boxes, etc.

Supporting Inclusive Design

As we have seen, the Complete Communities initiative seeks to secure a better future for the City’s underserved communities. However, a brief overview of a couple of McCullough’s projects demonstrates that the code can be difficult to follow and interpret, and ultimately falls short of ensuring a more robust streetscape environment. Looking to other communities that are considered successful in San Diego can reveal important lessons for establishing a comprehensive balance of mobility, open space, and affordable housing.

So how do we encourage a diversity of services within the municipal code? We have seen that incentives, bonuses, and additional FAR is a tried and proven way to ensure code is implemented in new projects. Developers want to maximize the number of units on their projects and would likely be willing to comply with additional streetscape requirements if it meant higher revenues. Other incentives that don’t result in a tangible revenue increase on projects are a less enticing solution, yet we see such philanthropic messaging all too often. If we are to encourage those with the means to develop our city, then we should be willing to cater to what is of primary value to them - namely, a return on their investment.   

We can now return to our original question of what makes a community ‘complete’, or rather what can a city do with its Municipal Code to make communities more complete?  A complete community is a place and a people that make up an active, equitable, robust, culturally diverse, and economically thriving neighborhood in San Diego. McCullough’s vision of supporting the inclusive design of environments where they unveil their own unique narrative serves to embody a genuine creativity, diversity, and discovery of what makes a place different.    

Zeek Magallanes, MLA, ASLA
Studio Team Leader


Zizhu Purple Bay - THE Next Phase

Starting in 2016, McCullough began working with Gafcon on the early visions for the Zizhu High-Tech Industrial City, thought as the Silicon Valley for Shanghai. Today, this new city is home to innovative technology corporations including Scandisk, Intel, and Microsoft, as well as to research and manufacturers of automation machinery, biotech, energy, smart vehicle, and semiconductor technologies.

As mentioned in our project update from December 2020, the first phase of the city master plan, The Purple Garden had begun its design phase for much of the hospitality and housing portions of the plan. Today, the developer, Shanghai Zizhu Peninsula Properties Co., LTD, is well on their way to building out the first phases of the city.  The Orchid Lake and the first part of the luxury residential towers have now been built.  Starting construction soon are a series of several hundred yacht homes on the lake and a luxury resort hotel. 

Photo of Luxury Residential Towers During Construction

Photo of Luxury Residential Towers After Construction

Most recently McCullough has been asked to design a K-12 private school. This new facility, Shanghai Shenhua Zizhu Bilingual School, is planned to include on-site dormitories, a sports and aquatic center, cultural/arts centers, and separate 1-9 and 10-12 grade facilities. Direction from the developer is for this school to be focused on international studies with college preparatory courses.  All components of this campus will need to facilitate this kind of learning, including the outdoors.

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Shanghai Shenhua Zizhu Bilingual School: Renderings by Atchain

With tight timetables for expedited construction overseas, the demands are high. McCullough and the Gafcon team welcome this and we are all looking forward to contributing to the development of all phases over the years to come. McCullough’s continued partnership with Gafcon and many team members has truly resulted in a more coordinated and complete plan for the owner, and ultimately the people of Shanghai.


Welcome Adis Tutusic!

McCullough is excited to announce Adis Tutusic, ASLA, as our newest Junior Associate. Adis grew up in Bosnia where he earned a bachelor’s degree in Horticulture and a master’s degree in Landscape Architecture at the University of Sarajevo. Interestingly, while attaining his master’s degree he was chosen by a professor to assist in the landscape design of a small park on campus, his work forever engrained in his alma mater! He also volunteered with a French organization during his master studies named after the French landscape architect who was the principal gardener for King Louis XIV of France, Andre Le Notre. With this group, he traveled and camped throughout Bosnia for 15 days with a professor and other international students focused on revitalizing historical sites in need of repair after multi-ethnic problems caused war in the region in the 90s.

After graduating, Adis worked on many projects from design to implementation, gaining experience in almost every part of a landscaping project. He contributed to the development of a residential neighborhood, working together with engineers and architects across disciplines to bring the combined vision to life. One of his favorite projects was designing a resort park in the theme of Van Gogh’s “Starry Night” where he was responsible for studying the painting, choosing plants that will mimic the colors, and as project manager he made sure the vision was implemented correctly. 

 Catherine McCullough, FSMPS, CPSM, President & CEO of McCullough states,

“Adis brings a diverse set of skills and unique experience through his European work studies and travels. We’ve been very impressed by his enthusiasm and willingness to jump into projects with the team since day one. Adis shares our firm’s core values - specifically his interest in human design and passion for horticulture.”  


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McCullough Moves Offices to Historic Hillcrest Building

September 27, 2022  /  Catherine McCullough

McCullough Expands at The Design Center by San Diego Architectural Legend,
Lloyd Ruocco

Last week, McCullough Landscape Architecture relocated its offices to the historic Design Center, located at 3605-B Fifth Ave. in the Hillcrest neighborhood of San Diego, CA. The building was designed by architectural giant Lloyd Ruocco, FAIA, who designed over 150 projects in San Diego and is credited with pioneering the post-war modern architectural movement in San Diego. McCullough’s move to the Design Center will allow the firm to grow, and be part of an effort to honor Ruocco’s legacy by transforming the building into an epicenter of design-based organizations.

The Design Center
Built in 1949, the Design Center served as Ruocco’s studio, along with the studio and showrooms of his wife, an interior designer and professor. The couple also brought other artists and designers to the Design Center, helping shape the region’s art scene. The City of San Diego named the Design Center a Historical Resource Site nine years after Ruocco’s death in 1981. Like many of Ruocco’s designs, the Design Center is primarily redwood and glass, with a flat roof, floor-to-ceiling windows, and decks overlooking the canyon. The building reflects Ruocco’s focus on harmonizing the built environment with the outdoors.

David McCullough, ASLA, PLA, Principal Landscape Architect at McCullough, states,

“The Design Center is an inspiring space—especially for a landscape architect! The open, California Modernist architecture allows building occupants to appreciate nature even while being inside. We also have an opportunity to grow in this space, and build synergy with other designers.”

At the Design Center, McCullough joins architecture firm RDC, a frequent partner, and architect Frank Wolden of FRANK, a long-time collaborator. Spaces at the Design Center are being leased to design-led organizations as the building transforms into a nucleus of creativity and innovation

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Client of the Month: Toll Brothers

Interview with Michael McCann, Regional Director of Acquisitions and Development

Oceanside Transit Center Redevelopment

McCullough is excited to feature Toll Brothers as our September Client of the Month. Toll Brothers opened its doors 55 years ago in 1967 when Bruce and Bob Toll started buying dairy farms and turning them into housing, quickly crafting a legacy in the home building industry. Beginning in Pennsylvania and growing to over 60 markets in 24 states, Toll Brothers was named the World's Most Admired Homebuilder in FORTUNE magazine's 2022 survey of the World's Most Admired Companies®, the seventh year it has been so honored.

We sat down with Michael McCann, who leads development and acquisition for Toll Brothers Apartment Living in Southern California. Michael was hired six years ago as the first employee for Toll’s Apartment Living initiative in California, working out of his home to secure opportunities. Since then, Toll has built a strong Southern California pipeline and rapidly grown, with the Apartment Living team now including 14 employees in its Laguna Hills office. Michael was excited to join the Apartment living development division of Toll Brothers, where “he could leverage Toll’s reputation as a best-in-class luxury residential developer to start something from scratch and expand Toll’s Southern California apartment business in a very entrepreneurial way.”  Utilizing its luxury home building presence wherever it has expanded, Toll’s Apartment Living division has been growing organically nationally for the past 10 years. 

The recognition the company has received is impressive, which stems from taking great care in hiring the best people and cultivating special communities everywhere they go. They have a true dedication to quality and customer service, and to giving back to the community by contributing to organizations such as the American Cancer Society, Habitat for Humanity, American Red Cross, and more. 

Toll Brothers in Southern California

From a development point of view, in the Southern California region Toll Brothers leans heavily on creativity, outstanding people, flexibility, and a strong balance sheet. The team works in a creative office environment, where there is a need to consider distinctive approaches by applying solutions specific for the community and focusing on unique projects that their competitors are not doing. They do this by bringing in a creative set of consultants to work together towards reaching their goals.  

Michael is specifically excited about a few upcoming apartment projects that are currently under construction. The first being The Lindley, a 422-unit 37-story luxury apartment community in the Core-Columbia district just south of Little Italy in San Diego. The Lindley’s luxury environment will be punctuated with large penthouse and townhome units, some of which will have their own private skydecks on the top of the building. Another project is called The Rafferty, which is located in Santa Ana. It is a podium-style building in the heart of downtown Santa Ana. One of the more interesting design aspects of the community is the inclusion of part of the historical façade of the original Orange County Title Building. These communities are going to be nice showpieces for what Toll Brothers Apartment Living can bring to the market and both will begin leasing in 2024.

McCullough and Toll Brothers Collaboration

Toll Brothers and McCullough began their working relationship in 2020, when the City of San Diego was accepting proposals to re-imagine the Midway District neighborhood. Titled Midway Village+, the entire team proposed a vision for the nearly 50-acre sports arena site in San Diego that would include more than 4,000 housing units, a new arena, a soccer stadium, a central park, a school, and some retail and office space. The Midway Village+ plan would provide housing options for all income levels, including a significant number of new affordable housing units — 1,780 in total. Their focus is on building new homes — not just “housing units.”

“David has been a prominent part of the Midway Village+ team and planning for the San Diego Sports Arena property. He has brought a great deal of experience, sophistication, and strategic thinking to the process. McCullough has been very valuable to our efforts to bring forth what we believe is far and away the best plan for San Diego.” -Michael McCann

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Midway Village+ | Read more about Midway Village+ at midwayvillageplus.com.

More recently, Toll Brothers and McCullough joined forces on the Oceanside Transit Center Redevelopment project in partnership with the North County Transit District. Toll Brothers was the highest-ranking proposer based on its financials and thoughtful approach. The plan is to creatively generate more value and more activity at the transit center with the addition of 547 apartments, 165 hotel keys and a 50,000 SF office building that will serve as the new headquarters for the North County Transit District.  The city of Oceanside has been very supportive thus far.

“We think it’s an exciting project and we are confident that we can blend the various uses in a way that becomes a very cohesive community at the transit center. McCullough has worked seamlessly with our architect to bring the site plan to life and help people see the vision for what we're trying to create.” – Michael McCann

McCullough is thrilled to be collaborating with Toll Brothers. We look forward to the completion of the Oceanside Transit Center redevelopment and to continuing to work together on other projects as the need for strengthening communities evolves. We are excited to witness the expansion of Toll Brothers’ expertise in apartment and mixed-use development.

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Oceanside Transit Center Redevelopment


Changes in the Multifamily Landscape
of Northern California

Photo Courtesy of Bisnow

McCullough was proud to sponsor the Northern California Bisnow Multifamily Annual Conference that took place on September 15, 2022 in San Francisco. Mahalakshmi Balachandran, our Northern California Senior Associate attended the full day event, and has a pulse on important business needs, challenges, and demand changes. Keep reading below for takeaways from the event.

Highlights from Keynote Speaker Bill Witte, Related California

San Francisco has its share of challenges. It is important to do better with time and availability of supply, time to get several projects approved and the annual deliveries. It’ll be at least two years from now to get to the point. The job growth numbers which could drive apartment rents in many respects are stronger outside the Bay Area than in the city. The urban core is expanding outside the city with an increase in community and urban mixed-use projects like Bishop Ranch and Springline Menlo Park. This trend will continue to do well outside the city because of the type of renters these projects are aimed at.

“Things as much as they change, they don’t change as much. Unless you believe that the city is falling off a cliff, it’s still beautiful and people still want to live in it.”  - Bill Witte, Related California

How do we change the Central Business Districts (CBD)?

Unlike the CBDs like midtown of New York, Chicago, or LA that suffered during the pandemic at a greater level, the mixed-use areas however, survived. In the city of San Francisco, 60-70% of the taxable income comes from small businesses in and around central businesses. San Francisco ignores the fact that as a city, it didn’t have to try. It just happened. In New York, in the late 70s, the “I love NY campaign” made a big difference in 10 to 15 years.  San Francisco is beginning to get that message. When the areas around the offices are fully programmed cautiously, people are going to go out there.

Developing in a volatile economy

In this economy, the construction cost didn’t drop but went from 4% to a 40% higher. This affects the affordable housing market when you need 900,000 units and are limited with the number of subsidies that can be issued. One thing that worked for Related California is reaching out to the Unions of the construction workforce to help with the sub-contractors to come up with solutions collectively. Focus should be on changing the construction cost and on the infrastructure bill. The positive is that the Governor and the State have ramped up the cities to build more housing, but opportunities are masquerading as unsolved problems - the financials, construction costs, labor shortage, etc.

“Things will happen as long as there is a recognition.” - Bill Witte

Adapting to Demand Changes of Affordable Housing

With the current scenario to figure out logistics, efficiencies, labor, entitlements, and city approvals, “time” is directly corelated to inflation processes that will be an impediment to building housing, and it must move faster. In San Francisco, there has been a 35% drop in rents during COVID across portfolios and developers have all-in for most projects. There will be a significant increase in rents from almost $550/SF to about $800/SF but this must be a systematic change.

“Cost is the biggest deal today. Earlier was the supply issue, now we are staring down the face of the National Railway Strike.” - Stuart Gruendl, Bay Rock Multifamily

HUD, Region IX is looking at modular manufactured housing in the Bay Area as one of the solutions to address higher costs in affordable housing supply and affordability. HUD code provides pre-approved requirements for those types of housing, which is comparable to San Diego Housing Commission’s inclusionary regulations.

The state of California over the past four years has committed to $10 billion toward affordable housing. Cities like San Francisco were always on the cutting edge since 2012, converting public housing projects through public private partnerships into tax credit projects. Smita Seshadri of Bridge Housing illustrated that the City has a huge pipeline for portable housing projects, but California is up against the tax-exempt bond volume cap.  The federal money allotted to each state is based on population. That means, because California is such a populated state, we must keep applying for multiple funding grounds for tax credit and bond allocation.

While talking about supportive housing, Dixie Baus, Eden Housing, shared that it is necessary to not see it like a box and incorporate support services in every development, whether it be to get a doctor, or a homework club, or access to internet, which creates healthier environments.

The pandemic has brought the change in public perception. The idea that everyone should have a home, a safe and affordable shelter, shows that development has arrived. This is a huge boost to the ability to build more closely while streamlining with local government.

We are currently developing a community where people can learn, live, work and get to know each other. Since COVID, the boundaries have been vanishing. Hence development of residential has become one of the things that we are relying on to do more than just building a building. How do we make a better place to live? Like Dixie says, “One corner at a time!”


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